A Rare Natural 18.7CT Pear Cut Aqua Blue Apatite Ring
Sold Out
1.3TCW Russian Lab Diamond Wedding Band Ring
The Tombly, A Perfect 3.5TCW Russian Lab Diamond Stackable Wedding Band Ring Set
Vintage 6.2CT Pear Cut Pink Padparadscha Sapphire Halo Engagement Ring
Sold Out
Bridal Multi Layer Drop Earrings
The Shimmer, Bridal Multi Layer Drop Earrings
A Floral 1.4CT Round Cut Russian Lab Diamond Bridal Set
14K White Gold 14CT Oval Cut Swiss Blue Topaz & Blue Aquamarine Halo Ring - Joy of London Jewels
A Flawless, 2CT Round Cut Russian Lab Diamond Bridal Set
Stacked 1.5CT Round Cut Russian Lab Ring Bridal Set
1.6TCW Russian Lab Diamond Wedding Band Ring - Joy of London Jewels
A Perfect 2.2CT Pear Cut Solitaire Russian Lab Diamond Bridal Set

Shop The Boutique

Millennials Define a New Era In Jewelry & They Are Changing Everything

Millennials Define a New Era In Jewelry & They Are Changing Everything

The biggest single age cohort today in the U.S. is 26-year-olds, who number 4.8 million, according to Torsten Slok, chief international economist for Deutsche Bank . People ages 25, 27 and 24 follow close behind, in that order. Many are on the verge of life-defining moments such as choosing a career, buying a house and having children.

 

This generation, with its over-scheduled childhoods, tech-dependent lifestyles and delayed adulthood, is radically different from previous ones. They’re so different, in fact, that companies are developing new products, overhauling marketing and launching educational programs—all with the goal of luring the archetypal 26-year-old.

So what do the Millennials care about when shopping for jewelry?  Fresh and vibrant designs, color changing gemstones which are versatile, and brown, grey  and black stones representing unconventional thinking.

1 – FRIENDSHIP, RELATIONSHIPS AND LOVE.

These are the main motivations when choosing a new piece of jewellery, be it an engagement ring, a friendship bracelet, a locket pendant that encloses a message or personalized engraved pieces.


2 – SELF EXPRESSION AND INDIVIDUALITY

A drive to express one's individuality in a non ostentatious way. New visual approaches to classical designs, unconventional gemstones, coloured stones and a preference towards hand crafted jewellery by independent designers.


3 – HIGH INTER-CONNECTIVITY

The rise of digital media and especially social media challenges old style jewellery retailers to stand up to the high standard of millennials. Connection, sharing, instant feedback and the disappearance of geographical barriers are a staple of the new generation. More jewellery is bought online and instantly shared, reviewed, commented and 'liked' over social networks.



Read more
What Fooled the Jewelers in New York's Diamond District?

What Fooled the Jewelers in New York's Diamond District?

CNBC recently reported they took lab grown diamonds to the famous New York's diamond district and not a single jeweler could tell it was lab grown.   It was confessed to several that they were lab grown and baffled the jewelers.   Sending away for lab testing would be required to tell the difference. 

Lab diamonds have been the secret for many over the last five years.  Perfect quality and beautiful sparkle.  No need to spend "three months salary" as once suggested.  There now are choices and options for everyone.  We see many buying various size diamonds for various ocassions.  "I have my going out diamond rings and my driving my kids to soccer diamond rings, " according to Maia Tremlesom of Palm Beach, Florida. 

Read more
Sophisticated & Rare Grey Diamonds - the Hottest Trend of 2018

Sophisticated & Rare Grey Diamonds - the Hottest Trend of 2018

Trends show more soonlyweds are embracing colorful gemstones and less traditional engagement jewelry, which is why we think gray (or grey) diamonds are going to be the next big thing. 

It's been secretly growing momentum over the last few years.  Joy of London Jewels has been getting requests for the grey diamond.  Grey diamonds, naturally mined,  are much more rare than yellow of blue diamonds.  So far, the demand has kept the prices at par with the colorless diamonds.  So, for now, the gray diamonds are a great investment. 

Many people haven't seen the gray diamonds in person and they are definately swoonworthy.  They have a natural sophistication and look stunning in all the metal colors.  My favorite is the rose gold with the grey.  Grey diamonds also look perfect with all skin tones and any outfit. We will be carrying them in the natural mined and lab grown form. 


Read more

SWEET DEAL OF THE DAY

Instagram Feed

Celebrity Style Cream Pearl Black Ribbon Tie Choker Necklace & Earring Set - Joy of London Jewels
Celebrity Style Gold Jeweled Leopard Choker Necklace - Joy of London Jewels
Sale
Celebrity Style Trend Gold & Faux Leather Choker Necklace - Joy of London Jewels
Sale
Celebrity Style Trend Dark Brown Faux Fur Choker Necklace - Joy of London Jewels
Sale
FLORAL LACE BOW ACCENT CHOKER NECKLACE - Joy of London Jewels
Sale
Furry Floral Velvet Black Choker Necklace - Joy of London Jewels
SALE  NOW $19    WAS $26  Elegant Black & White Pearl & Feather Earrings - Joy of London Jewels
Celebrity Style Turquoise Tear Drop Choker Necklace - Joy of London Jewels
Sale
SALE!  WAS $19.99  NOW $8.99  Handpainted White Enamel Violin Keyboard Musical Necklace - Joy of London Jewels
Sale
SALE !  British Celebrity Inspired Trendy Black Red Tan Asymetrical Cashmere Shawl Pashima Poncho - Joy of London Jewels
Sale
SALE!  WAS $29.99  NOW: $14.99  Celebrity Inspired Gold Love Handwriting Infinity Pendant Necklace and Earring Set - Joy of London Jewels
Sale
SALE!  WAS $19.99 NOW $7.99  14K Gold Silver Paris France Eiffel Tower Compass Geo Coordinate Necklace Pendant - Joy of London Jewels
Sold Out
Left Continue shopping
Your Order

You have no items in your cart