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2.37TCW Russian Lab Diamond Fashion Ring

$ 129.00

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1.1TCW Russian Lab Diamond Wedding Band Infinity Ring

$ 119.00

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1CT Round Cut Solitaire Halo Russian Lab Diamond Split Shank Engagement Ring

$ 139.00

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2.76TCW Pave Russian Lab Diamond Cross Necklace Pendant

$ 154.00

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Italian Silver Cross Crucifix Pendant Necklace

$ 59.00

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A Rare 15CT Cabochon Australian White Opal Double Halo Engagement Ring

$ 224.00

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The Colette Bridal Set, A Perfect 3.1CT Asscher Cut Russian Lab Diamond Halo Bridal Set

$ 259.00

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A Perfect 1.2CT Oval Cut Black Tungsten Russian Lab Diamond Engagement Ring

$ 120.00

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A Natural 18K Rose Gold 5.7CT Violet Amethyst Engagement Ring

From $ 109.00

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Constellation Blue Millennial Pink Austrian Crystal Earrings

$ 19.00

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A Natural .42TCW Earth Mined Diamond Heart Pendant Necklace

$ 210.00

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Handmade Wedding Colored Butterfly Bridal Accents

$ 11.00

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Tea Time Talk - The Blog

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Meghan Markel's Wedding Earrings

Meghan Markel wedding day look was topped off with beautiful pieces of jewelry. The newly-minted Duchess of Sussex wore the Queen Mary's Diamond Bandeau Tiara, which was loaned to the bride by the Queen. She completed her jewelry selection with a pair of round diamond earrings and a bracelet made by Cartier.

These beautiful earrings are a pair of diamond and white gold Galanterie de Cartier studs. They were quite a surprise to Joy of London Jewels as we realized we sell a very similar pair available in rose gold, yellow gold and silver too.

Limited Quantities available - click here

Millennials Reveal Interesting Jewelry Attitudes

A new study by MVI Marketing, “The Luxury Growth Demographic of Opportunity,” surveyed 1,001 female respondents aged 25–40 (millennials) with a household income $75,000 or higher about their brand and buying predilections when it comes to jewelry, shoes, and hotels.

Here’s what the study found for the jewelry category:

They purchase jewelry for themselves.
Lab-grown diamonds are very desirable. A push further away from conflict and damaging earth-mined options.
White Gold is most popular, Silver & Platinum are next and Rose and Yellow Gold follow.
Diamond jewelry was the highest ranked style of jewelry, followed by jewelry with colored stones, platinum with diamonds, silver with diamonds, and white gold with colored gems or diamonds.
Trends push out from Los Angeles and New York City.

The Future of Engagement Ring Shopping is Online

Women often spend a portion of their entire lives envisioning their perfect diamond ring, but proposals are traditionally a surprise, meaning that the ring recipient sometimes has little-to-no involvement in purchasing of that special ring. As a result, engagement ring retail has historically been geared towards men, but things are starting to change and veer towards the modern, which is the woman or couple.

According to a study at The Knot, only one in three engagements are a surprise; likewise, one in three couples shop for the ring together. More people are shopping for rings online as well: 18 percent, versus 10 percent the previous year. This number is increasing as time is precious and online resources are vast and fabulous. Joy of London Jewels sees many men and women choosing their rings together and then each one will come back separately to purchase.

Direct-to-consumer is a trend most likely to stay and no doubt the millennial will find a way to make it their own.