Millennials Define a New Era In Jewelry & They Are Changing Everything

Millennials Define a New Era In Jewelry & They Are Changing Everything

The biggest single age cohort today in the U.S. is 26-year-olds, who number 4.8 million, according to Torsten Slok, chief international economist for Deutsche Bank . People ages 25, 27 and 24 follow close behind, in that order. Many are on the verge of life-defining moments such as choosing a career, buying a house and having children.

 

This generation, with its over-scheduled childhoods, tech-dependent lifestyles and delayed adulthood, is radically different from previous ones. They’re so different, in fact, that companies are developing new products, overhauling marketing and launching educational programs—all with the goal of luring the archetypal 26-year-old.

So what do the Millennials care about when shopping for jewelry?  Fresh and vibrant designs, color changing gemstones which are versatile, and brown, grey  and black stones representing unconventional thinking.

1 – FRIENDSHIP, RELATIONSHIPS AND LOVE.

These are the main motivations when choosing a new piece of jewellery, be it an engagement ring, a friendship bracelet, a locket pendant that encloses a message or personalized engraved pieces.


2 – SELF EXPRESSION AND INDIVIDUALITY

A drive to express one's individuality in a non ostentatious way. New visual approaches to classical designs, unconventional gemstones, coloured stones and a preference towards hand crafted jewellery by independent designers.


3 – HIGH INTER-CONNECTIVITY

The rise of digital media and especially social media challenges old style jewellery retailers to stand up to the high standard of millennials. Connection, sharing, instant feedback and the disappearance of geographical barriers are a staple of the new generation. More jewellery is bought online and instantly shared, reviewed, commented and 'liked' over social networks.



Joy Conley
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What Fooled the Jewelers in New York's Diamond District?

What Fooled the Jewelers in New York's Diamond District?

CNBC recently reported they took lab grown diamonds to the famous New York's diamond district and not a single jeweler could tell it was lab grown.   It was confessed to several that they were lab grown and baffled the jewelers.   Sending away for lab testing would be required to tell the difference. 

Lab diamonds have been the secret for many over the last five years.  Perfect quality and beautiful sparkle.  No need to spend "three months salary" as once suggested.  There now are choices and options for everyone.  We see many buying various size diamonds for various ocassions.  "I have my going out diamond rings and my driving my kids to soccer diamond rings, " according to Maia Tremlesom of Palm Beach, Florida. 

Joy Conley
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Sophisticated & Rare Grey Diamonds - the Hottest Trend of 2018

Sophisticated & Rare Grey Diamonds - the Hottest Trend of 2018

Trends show more soonlyweds are embracing colorful gemstones and less traditional engagement jewelry, which is why we think gray (or grey) diamonds are going to be the next big thing. 

It's been secretly growing momentum over the last few years.  Joy of London Jewels has been getting requests for the grey diamond.  Grey diamonds, naturally mined,  are much more rare than yellow of blue diamonds.  So far, the demand has kept the prices at par with the colorless diamonds.  So, for now, the gray diamonds are a great investment. 

Many people haven't seen the gray diamonds in person and they are definately swoonworthy.  They have a natural sophistication and look stunning in all the metal colors.  My favorite is the rose gold with the grey.  Grey diamonds also look perfect with all skin tones and any outfit. We will be carrying them in the natural mined and lab grown form. 


Joy Conley
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Most Important Rule For 2018 When Buying Your Engagement Ring

Most Important Rule For 2018 When Buying Your Engagement Ring

Don't be afraid to think outside the box and choose an entirely unique ring.

Millennials want everything they buy to feel special, and for a ring's vibe to match up with their own. It's becoming more common for women to forego mined diamonds and traditional settings entirely and opt for something personal, unique and unexpected. Lab grown diamonds are unique for them and are available in a multitude of sizes, colors, cuts and can fulfill that dream.  No limitations, as the pricing is affordable for most.  It becomes a celebration of style and individuality not how much one can afford.  "People are yearning for something different. They want something that feels 'fashion' and relevant, but also timeless—not basic, boring, or predictable. Joy of London Jewels hears this every day. 

Be yourself....this is the future. 

Joy Conley
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Wonder Woman Wore Wonderful at the 2018 Oscars

Wonder Woman Wore Wonderful at the 2018 Oscars

Gal Gadot caused a few to pass out on the red carpet when they spotted her wearing the 27-carat aquamarine with over 1,000 diamonds accenting it.   Tiffany's mentioned it took one year to procure and cut these ethically sourced diamonds.

 

 

Joy Conley
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Meghan Markel's Wedding Earrings

Meghan Markel's Wedding Earrings

Meghan Markel wedding day look was topped off with beautiful pieces of jewelry. The newly-minted Duchess of Sussex wore the Queen Mary's Diamond Bandeau Tiara, which was loaned to the bride by the Queen. She completed her jewelry selection with a pair of round diamond earrings and a bracelet made by Cartier.

These beautiful earrings are a pair of diamond and white gold Galanterie de Cartier studs.  They were quite a surprise to Joy of London Jewels as we realized we sell a very similar pair available in rose gold, yellow gold and silver too.  

Limited Quantities available - click here

Joy Conley
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Millennials Reveal Interesting Jewelry Attitudes

Millennials Reveal Interesting Jewelry Attitudes

A new study by MVI Marketing, “The Luxury Growth Demographic of Opportunity,” surveyed 1,001 female respondents aged 25–40 (millennials) with a household income $75,000 or higher about their brand and buying predilections when it comes to jewelry, shoes, and hotels.

Here’s what the study found for the jewelry category:

  1. They purchase jewelry for themselves. 
  2. Lab-grown diamonds are very desirable.   A push further away from conflict and damaging earth-mined options.  
  3. White Gold is most popular, Silver & Platinum are next and Rose and Yellow Gold follow. 
  4. Diamond jewelry was the highest ranked style of jewelry, followed by jewelry with colored stones, platinum with diamonds, silver with diamonds, and white gold with colored gems or diamonds.
  5. Trends push out from Los Angeles and New York City.

 

Joy Conley
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The Future of Engagement Ring Shopping is Online

The Future of Engagement Ring Shopping is Online

Women often spend a portion of their entire lives envisioning their perfect diamond ring, but proposals are traditionally a surprise, meaning that the ring recipient sometimes has little-to-no involvement in purchasing of that special ring. As a result, engagement ring retail has historically been geared towards men, but things are starting to change and veer towards the modern, which is the woman or couple. 

According to a study at The Knot, only one in three engagements are a surprise; likewise, one in three couples shop for the ring together. More people are shopping for rings online as well: 18 percent, versus 10 percent the previous year. This number is increasing as time is precious and online resources are vast and fabulous.  Joy of London Jewels sees many men and women choosing their rings together and then each one will come back separately to purchase.  

Direct-to-consumer is a trend most likely to stay and no doubt the millennial will find a way to make it their own.  

Joy Conley
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Engagement Trend

Engagement Trend

Emily Ratajkowski 

Four months after her courthouse wedding, EmRata debuted her two stone engagement ring on Instagram featuring a square and pear cut diamond. Could this be the next major engagement ring trend?

Expert Village Media Technologies Collaborator
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Top Engagement Ring Trends 2019

Top Engagement Ring Trends 2019

2019 is already on the minds of many that are planning proposals and on the receiving end. Joy of London Jewels hears from thousands of you and here's what we know.   What will we see for 2019?  

  1. Hexagonal Shapes - very Art Deco
  2. By-Pass - symbolizes two souls coming together
  3. Yellow Gold - Rose Gold has been sweeping our lives, but see an explosion of yellow gold 
  4. East West - this horizontal placement of a stone showed itself this past year and staying strong for next year too
  5. Floral design
  6. Mixed metals
Joy Conley
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Peridot, The August Birthstone of Influence and a Wonderful Year!
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