Meghan Markel wedding day look was topped off with beautiful pieces of jewelry. The newly-minted Duchess of Sussex wore the Queen Mary's Diamond Bandeau Tiara, which was loaned to the bride by the Queen. She completed her jewelry selection with a pair of round diamond earrings and a bracelet made by Cartier.
These beautiful earrings are a pair of diamond and white gold Galanterie de Cartier studs. They were quite a surprise to Joy of London Jewels as we realized we sell a very similar pair available in rose gold, yellow gold and silver too.
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A new study by MVI Marketing, “The Luxury Growth Demographic of Opportunity,” surveyed 1,001 female respondents aged 25–40 (millennials) with a household income $75,000 or higher about their brand and buying predilections when it comes to jewelry, shoes, and hotels.
Here’s what the study found for the jewelry category:
- They purchase jewelry for themselves.
- Lab-grown diamonds are very desirable. A push further away from conflict and damaging earth-mined options.
- White Gold is most popular, Silver & Platinum are next and Rose and Yellow Gold follow.
- Diamond jewelry was the highest ranked style of jewelry, followed by jewelry with colored stones, platinum with diamonds, silver with diamonds, and white gold with colored gems or diamonds.
- Trends push out from Los Angeles and New York City.
Women often spend a portion of their entire lives envisioning their perfect diamond ring, but proposals are traditionally a surprise, meaning that the ring recipient sometimes has little-to-no involvement in purchasing of that special ring. As a result, engagement ring retail has historically been geared towards men, but things are starting to change and veer towards the modern, which is the woman or couple.
According to a study at The Knot, only one in three engagements are a surprise; likewise, one in three couples shop for the ring together. More people are shopping for rings online as well: 18 percent, versus 10 percent the previous year. This number is increasing as time is precious and online resources are vast and fabulous. Joy of London Jewels sees many men and women choosing their rings together and then each one will come back separately to purchase.
Direct-to-consumer is a trend most likely to stay and no doubt the millennial will find a way to make it their own.
2019 is already on the minds of many that are planning proposals and on the receiving end. Joy of London Jewels hears from thousands of you and here's what we know. What will we see for 2019?
- Hexagonal Shapes - very Art Deco
- By-Pass - symbolizes two souls coming together
- Yellow Gold - Rose Gold has been sweeping our lives, but see an explosion of yellow gold
- East West - this horizontal placement of a stone showed itself this past year and staying strong for next year too
- Floral design
- Mixed metals