Most Important Rule For 2018 When Buying Your Engagement Ring

Don't be afraid to think outside the box and choose an entirely unique ring.

Millennials want everything they buy to feel special, and for a ring's vibe to match up with their own. It's becoming more common for women to forego mined diamonds and traditional settings entirely and opt for something personal, unique and unexpected. Lab grown diamonds are unique for them and are available in a multitude of sizes, colors, cuts and can fulfill that dream.  No limitations, as the pricing is affordable for most.  It becomes a celebration of style and individuality not how much one can afford.  "People are yearning for something different. They want something that feels 'fashion' and relevant, but also timeless—not basic, boring, or predictable. Joy of London Jewels hears this every day. 

Be yourself....this is the future. 

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