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Family Owned Since 2011

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Mission Statement

As Artisan Jewelers, we support Fair Trade for quality items, no human trafficking, fair wages, safe working conditions, & positive social change.

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Testimonials from Clients

I wanted to take a moment and thank Joy of London Jewels for being in the marketplace.  I love looking at jewelry and shopping from home and with this shop there are new items every single day.  The "girls" at Joy of London love to chat and always make me smile.  They will spend hours with me.  Everyone is helpful and charming.  There's is no place like it. 

Belinda Hu

I was planning to propose to my fiance in April.  Unfortunately Coronavirus has now changed our finances and livestyle for the foreseeable future.  I contacted JoL and Joy helped me find an affordable ring that allowed me to surprise my Fiance anyway.  I am deeply grateful and am a lifetime loyal customer now.  Thank you so much.

Brian Butler

I was hesitant to tell our story but my fiance has convinced me it may help others.  Coronavirus has changed my life.  I was forced to return a ring from a "box store" due to our fiances.   My fiance came across this shop and we bought a very similar bridal set at almost half the cost.  We can't believe our good fortune.

Shaun Rodriquez, Las Vegas, NV

I have to say I had a "sparkling" experience with Joy of London Jewels.  They worked with me to pick out just the right ring and even helped me with a creative proposal event.  My Fiance is now exceited to work with Joy on all her wedding jewelry needs.  Thank so much!

William Reynolds, Miami, FL USA

I live in Singapore and Joy of London Jewels ships to me almost each week.  They are helpful, fun and quick!  I love all the new arrivals each day!  I wake up each day and can't wait to visit. 

Susan Hu

I have shopped with Joy for almost 8 years now.  She will go to the ends of the earth for you.  In a "Amazon" world, the personal and professional experience is worth it's weight in diamonds! 

Sunderland DuPont, NY, NY, USA

My Fiance and I are struggling with college loans and a mined diamond wasn't in our budget, for now.  Joy had so many options for us and we found the best ring.  I am a fan for life.  Thank you!

Mark Wells

I lost my engagement on my honeymoon:(   My husband and I saved up for a year to buy it.  We were devastated.  I saw Joy of London Jewels on Pinterest and contacted her. She made another ring for us at a fraction of the cost.

Britney S., Rome, Italy